#1 Research A good quality research and keen eye for detail are essential aspects that make up the starting point of understanding a specific topic or idea. #2 Storytelling Storytelling is the heart of any writing process. It involves connecting the dots and stringing together seemingly unrelated ideas into a matrix of its own; a matrix which is fully-functional, clearly communicable and perhaps entertaining too #3 Industry-based vocabulary, phrase terminology and writing etiquette No matter how ‘sizzling’ your colleague may be in looks, you don’t necessarily use the word ‘sizzling’ to describe him in a report you are writing to your manager. ‘Sizzling’ would rather be a good choice while you’re describing a dish of noodles. If you are a layman, then all collars and all necklines of all dresses are just collars or necklines. But if you’re writing a book for a fashion designer, even a slight curve or ruffle or puff of a dress collar will require to be described wit