Syllable Manipulation Tactics For Shortform Writing in Copywriting, Content Writing & Creative Writing
Syllable manipulation is an exciting approach to add the element of wittiness, clubbability and fun to the style of your writing.
In linguistics, Syllable manipulation comes under the combined umbrella of phonetics, phonotactics and morphology.
WHAT IS SYLLABLE MANIPULATION?
The technique of writing in which the set of syllables forming a word, are manipulated, in order to form new words or to add style to the writing.
THE TACTICS OF SYLLABLE MANIPULATION?
The process of syllable manipulation mainly includes the tactics of syllable segmentation, syllable isolation, syllable addition, syllable deletion, syllable substituition, syllable scramble and syllable blend.
WHERE IS SYLLABLE MANIPULATION BEST USED IN WRITING?
The tactics of syllable manipulation are best utilized for writing shortform but powerful communication/marketing content such as names of product lines/categories, headlines, sub-part(s) of a headline, captions, promo taglines, and likewise!
6 EXAMPLES OF SYLLABLE MANIPULATION
Let us quickly review some examples to understand the interesting process of syllable manipulation!
#1 “Its Peed-zaa not Pee-zaa!”
In this sentence, we utilize the sounds in the correct and incorrect prononciation of the Italian-derived word “Pizza”.
#2 Paw-si-tee-vi-tee!
Name for a product line selling tees featuring positivity captions and cats (paws)!
- The engineers at Tisco are
the Tech Goo-roos of the coming generation!
- The goo-roos were all dressed in saffron-coloured robes
#4 Brewminate
We are brainstorming a name for the launch of a magazine that sells ideas to ruminate while sipping your morning brew...
"At Brewminate, we offer the perfect blend of ideas to ruminate while sipping your brew!"
#5 Oh-range Lipsticks!
(We are writing a promo caption for the launch of new line of
lipstick products featuring a wide range, all in different orange shades)
#6 Newspaper Headlines - "Elephants in the zoo" AND "Elle-faints in the zoo"
Syllable segmentation of the word elephants
followed by syllable substituition (pha
with fai) can lend a totally different meaning to the sentence.
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